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Ayodhya
Rupesh

MEET THE FOUNDERS

Fashion as passion and play

Ayodhya and Rupesh started Hop Up with a simple vision: to create footwear that celebrates the spirit of childhood while bringing style and comfort to everyday moments.

As parents and passionate designers, they saw the need for shoes that kids actually want to wear shoes that let them express themselves while keeping up with their boundless energy. Together, they're building a brand rooted in play, creativity, and family values.

The Story Behind the Brand

It all began with watching our own kids run, jump, and explore the world with fearless curiosity. We noticed how their shoes couldn't keep up — either they'd fall apart too quickly or they'd compromise on comfort. We knew there had to be a better way. That spark of inspiration led us to create Hop Up: a brand built on quality, playfulness, and the belief that great design starts with understanding real needs.

How the idea started

Our inspiration comes from the everyday magic of childhood — the laughter on the playground, the first day of school excitement, the quiet comfort of home. We drew from our experiences as parents, designers, and dreamers. Every color choice, every material, and every stitch reflects our commitment to making shoes that feel as good as they look, designed for the beautiful chaos of real life.

Early inspirations

We're here to bring meaningful fashion to everyday moments. Hop Up is about more than just footwear — it's about empowering kids to step into their day with confidence and joy. We aim to create products that families can trust, that spark smiles, and that become part of your cherished memories. Because every step should feel special.

What Hopup aims to bring

Ready to Join the Hopup Family?

Discover footwear that grows with your child's adventures

Shop Now

Thanks for stopping by — we're excited to have you in the Hop Up family! Every pair of shoes we create is a labor of love, designed to bring comfort, joy, and a little extra spring to every step. We can't wait to be part of your family's daily adventures and special moments. Here's to happy feet and even happier memories.

WITH GRATITUDE AND EXCITEMENT,

Ayodhya & Rupesh

FOUNDERS, HOPUP

Thoughtfully Made, Step by Step